CASE STUDY tree Essay Example | Topics and Well Written Essays - 750 words - 1

CASE STUDY tree - Essay Example It will also help Joan overcome the exceptional situation she is put in. There are various vital points that Joan needs to establish in order to justify her decision to follow the recommendation made by one of her officers that the 16-year-old mentally retarded boy should be provided with a community based treatment. She has to prove all her arguments valid to the reporter and therefore the following points may be put across in justification of the decision. May go about finding fault with the decision taken and rearrange the entire policy in a way that an experienced and more efficient officer is given the responsibility of the entire activity regarding the matter wherein he plays a key role. Although all these are possibilities, the chief probation officer should take the most innovative and judicious steps to see the plans of Joan are carried forward and realized as such an action alone could help the specific case to be resolved. Therefore, he needs to act with extra maturity and consciousness. The recommendation made by the probation officer in relation to the specific case of the 16-year-old child may be criticized on various levels. However, when the facts about the specific case are considered, these criticisms prove to be without any room. There is no situation in which the officer is making an escape from the responsibility. Many often the longevity of probation officers is treated as reason for stress and/or burnout and they â€Å"are more likely to leave the position or try to avoid additional work.† (Peak, 2001). Conversely, the recommendation of the officer is not based on any such reasons. It is a correct recommendation to make considering the given facts. It is particularly notable that the recommendation and the decision with regard to the specific case must be followed through and if any type of

Yoga Brand Comparison Essay Example | Topics and Well Written Essays - 250 words

Yoga Brand Comparison - Essay Example Besides, the post underscores Marika Company’s diversity that extends to children wear hence time saving as wears of all consumer categories are available under one roof in a superior brand. The idea of the writer on coming up with an improved line of apparel is consistent with the consumer demand trend that emphasizes flexibility, light weight and strength. Exercise clothing are becoming a significant part of daily life hence the relevance of the post (Hitzmann 54). The viewpoint of this writer is sensitive and a welcome as it considers the aspect of environment. The post emphasizes the aspect of eco-friendly products of Barefoot Yoga Company. This is in line with contemporary marketing strategy and ethical business practices. It is worth to note that eco-friendly products meet the global campaign needs on sustainable growth and climate change management. The writer is therefore emphatic on this concept and relates it to the ongoing debate on global climate change which is attributed to environmental degradation (Corrett,et al.43). The experience of Yoga is a key factor into Barefoot Yoga company products. On Marika Company, the post explores the significance of a company website that eases the work of the consumer in choosing among variety. Besides, website is in tandem with the overriding online marketing idea hence its relevance. Gender sensitivity of Marika products and its profound fitness aspect put it ahead of the park. This post is positive in the sense that it creates awareness on the comfort factor when it comes to buying clothing for exercise and Yoga experiences. The opinion of the writer on creating a personal line that caters for long lasting, flexible and sweat absorption is a desire of many hence the validity of this post’s

Grunert's Total Food Quality Essay Example | Topics and Well Written Essays - 1750 words

Grunert's Total Food Quality - Essay Example Furthermore, very well taste being free from Bovine Spongiform Enciphalopathy, genetic amendment and food additives are incentives for buying food. According to the Grunert's Total Food Quality Model the propensity towards augmented consumption of food can be correlated to a broader concern as regard to environmental issues. The major reasons that thwart consumers from purchasing food are: high price, be deficient in availability, gratification with conventional food, lack of reliance, the inadequate choice and paucity of perceived value. Although a number of consumers have shown curiosity in food, the food options of comparatively few people have been affected. Hence, expressed curiosity in food does not play a momentous role in food purchase and a disparity between positive attitude and behaviour is evident. Thus, acquaintance of consumers' cognitive structures and their impact on the purchase decision will indeed shed light on consumers' food purchases verdict that facilitates UK food firms in devising their marketing strategies. Economic theory has shown some confine in explaining the intricacy and multidimensionality of consumer activities. These bounds not only relate to the supposition of consumer rationality (that is utility exploiting behaviour) and flawless information. The majority of economic models use relative prices and disposable income or budget as illustrative variables of consumer deeds and treat every other sway (for instance social, economic and cultural factors) as cloaked or latent variables: quality inspection is one of them. The analysis of Grunert's Total Food Quality Model guides United Kingdom food firms devising marketing strategies that how consumer attitude deals primarily with predilections and how predilections are formed in the mind of the consumer. Marketing approaches to consumer attitude may be eminent as cognitive versus behavioural. According to Grunert the cognitive approaches underscore constructs dealing with cerebral structures and thinking processes; behavioural approaches stress upon direct links among the characteristics of the environment and behaviour. Both approaches are broadly accepted and accredited ways of analysing behaviour, with a high degree of complement. In this analysis one will ponder on the first approach and concentrate on consumer product knowledge, engagement and eagerness in the case of organic products. From a cognitive perspective, one can define consumer behaviour as the activities that people engross in when deciding, purchasing, and using goods and services to gratify desires. Such activities involve cerebral and emotional processes, besides physical actions. The cognitive approach is based on consumer acquaintance, product perception and the desires consumers want to gratify. Cognition is referred to as the dynamic cerebral constructs and processes involved in thinking, discerning and interpreting stimuli and events from the environment. It includes the information, sense and values that consumers have developed from their practice and stored in their memories. Whilst several aspects of cognition are sentient

Yoga Brand Comparison Essay Example | Topics and Well Written Essays - 250 words

Yoga Brand Comparison - Essay Example Besides, the post underscores Marika Company’s diversity that extends to children wear hence time saving as wears of all consumer categories are available under one roof in a superior brand. The idea of the writer on coming up with an improved line of apparel is consistent with the consumer demand trend that emphasizes flexibility, light weight and strength. Exercise clothing are becoming a significant part of daily life hence the relevance of the post (Hitzmann 54). The viewpoint of this writer is sensitive and a welcome as it considers the aspect of environment. The post emphasizes the aspect of eco-friendly products of Barefoot Yoga Company. This is in line with contemporary marketing strategy and ethical business practices. It is worth to note that eco-friendly products meet the global campaign needs on sustainable growth and climate change management. The writer is therefore emphatic on this concept and relates it to the ongoing debate on global climate change which is attributed to environmental degradation (Corrett,et al.43). The experience of Yoga is a key factor into Barefoot Yoga company products. On Marika Company, the post explores the significance of a company website that eases the work of the consumer in choosing among variety. Besides, website is in tandem with the overriding online marketing idea hence its relevance. Gender sensitivity of Marika products and its profound fitness aspect put it ahead of the park. This post is positive in the sense that it creates awareness on the comfort factor when it comes to buying clothing for exercise and Yoga experiences. The opinion of the writer on creating a personal line that caters for long lasting, flexible and sweat absorption is a desire of many hence the validity of this post’s

An Overview of Art Historical Movements and their Effect on the Movies Research Paper

An Overview of Art Historical Movements and their Effect on the Movies - Research Paper Example This is an American animation kid’s film. There is a lot of martial arts influence in the animation, which makes it different from previous films of its kind. It is however similar to some American film structures, for example, the TV Series Smallville. In this film, the main character, Clark Kent, is also sent to earth with a specific mission. In his quest to fulfil his mission, a character is developed, other characters come in, and a long TV series is formed with varying episodes. Currently, American films are so much influenced by martial arts. Samurai Jack is an American film based on a Japanese story. The presence of martial arts is, therefore, not a surprise, but it is an indication of the acceptance of martial arts, and its influence in American films. Martial art has been shown as a necessary skill in fighting evil (Schehr 102). The film is a sub-genre of animation, an animated children’s film. These sub-genres are designed for specific age demographic and the young. They usually explore the incredible world (Jenkins 7). This is exactly what Samurai Jack is all about. Jack is a superhero who travels around the world to learn different forms of combat. He is the only person with the powers to stop a shape shifting wizard. This is a world of fantasy, for all that Jack is portrayed as capable of, are exaggerated. The story, like any other animated children films, is centred on a leading role that has to fight in a scenario of good over evil (Jenkins 9). Jack has to fight the main villain, Aku, and other evil people that he comes across in his journey to fulfil his mission (Walt Cartoon). Samurai Jack Meets Wong Fei Hung episode. Almost everything is a replicate of scenes as seen in other martial arts movies. Wong Fei Hung is shown sitting down in a position similar to all other martial art teachers. The

To Veil of Not To Veil Essay Example for Free

To Veil of Not To Veil Essay Those of people that are brought up in typical western culture believe that Muslim women who wear the job symbolize the continued oppression of women in the Middle East. In â€Å"To Veil or Not To Veil† Jen’nan Ghazal and John P. Bartkowski perform a case study of different forms of identity among Muslim women in Austin Texas. This experiment delves into Muslim culture and tries to analyze both sides of the argument a primarily factual essay. The article carefully analyses both sides of the issue in an attempt to better understand what the head coverings mean for these women, and how their gender roles compare as muslim women. It appears that some people of the west fail to do before making assumptions about Middle Eastern oppression of women, many stop to ask a Muslim woman what she thinks about wearing a veil. In their case study Ghazel and Bartkowski talked to twelve veiled women and twelve unveiled women in Austin, Texas and asked them questions surrounding the controversy of the hijab. Islamic women’s motivations for veiling seem to vary dramatically. The range can be broad as expressing their strongly held conviction, to critique western culture, for strictly religious purposes, and to be viewed not just as women, but as intellectual equals. Some of verses in the Qur’an and Hadiths (Islam’s holy texts) say that women must wear to hijab to not tempt men and that to be a good Muslim woman she must conceal her body. This belief makes women overall much more modest and submissive. The Islamic religion according to the article is very much a patriarchal religious institution and some of the bureaucratic men in the society are said to see the veil as a way to keep women subservient in their society. This appears to be the central reason why unveiled women do not wear a hijab. They believe that because the head covering wasn’t originally created by Islam they shouldn’t have to wear it to achieve spiritual welfare or be considered of higher religious caliber. They believe the hijab is an oppressive tool to leave the male social hierarchy as it is now. By not wearing the hijab it appears that the majority of women feel empowered verses those woman who do where a veil. But it is important to note that there exceptions to the rule, the article talked about a girl who wore the hijab to be taken seriously by society and move up the social hierarchy. This article primarily uses an empirical methodology. The arguments are portrayed through the research and case study that the two authors conducted in Austin, Texas. Both arguments are covered thoroughly and some quantitative data is used. As I read the article I found it surprising that the two authors only conducted this study on twenty four women, twenty four Americanized women no less. An American Muslim woman verses a Middle Eastern Muslim woman can have very different views on the issue simply because the societies are so different, it is possible that the culture of the United States is encouraging this challenging think by these twenty four women. I also found it a little shocking that the article failed to address the factor fear plays in Middle Eastern Muslim women to wear the hijab. The majority of the Middle East is based on an ideology called Timocracy which is a society based on honor. When women in some countries do not wear the veil they are in affect disrespecting Islam and the nation according to some more radical Muslims. Because of this many women are punished by being beaten for something as little as a veil slipping in public. It is clear that a hijab does not have just one singular meaning. The veil may be a piece of the Islamic religion, but it is how women view and own the veil that determines what gender arises for the issue. While the some of the cultures may be forced on women, like Iran it takes independent and free thinking women to determine the culture now and how it will evolve.

An entrepreneurial firm

An entrepreneurial firm Introduction A business that is privately owned and operated with a small number of employees and has relatively low volume of sales is called a small business. It can be started at a very low cost and on a part-time basis. Small Business Management refers to management of such small businesses. A firm which undertakes risky ventures and engages in product-market innovation is called an entrepreneurial firm. (www.highbeam.com) An Entrepreneur is a person responsible for setting up a new enterprise. He has the initiative, skill for innovation and ideas. He looks for high achievements and assumes significant accountability for risks taken and their outcome. Entrepreneurship involves taking risks, investing under uncertain conditions innovating, planning and taking decisions to increase productivity and profits. The purpose of this project is to understand and analyze the characteristics of entrepreneurs and entrepreneurial firms by critically evaluating the entrepreneurial orientation of the Google Inc and entrepreneurial traits of its founders, critically evaluating the entrepreneurial orientation of a local small business and entrepreneurial traits of its founders and commenting on the differences/similarities between the two. The local small business chosen for this project is Layali al Asalah. It is an institution which encourages Omani women fashion designers to hone their skills to become more creative and innovative. Entrepreneurial Orientation Entrepreneurial Orientation refers to the processes, practices, and decision-making activities that lead to new entry(Lumpkin Dess, 1996, p. 136).It is a key ingredient for a firms success. Entrepreneurial Orientation is a strategic response to a complex set of institutional environment and firm factors. Entrepreneurial behaviour, behaviour that is more aggressive, innovative, proactive and risk taking, is significantly associated with specific attributes of the institutional environment of the firm. It is also associated with the perceptions that firm leaders have of that environment and the resources available to the firm for responding to environmental conditions. (www.freelibrary.com) Entrepreneurial Traits Entrepreneurial Traits, also known as entrepreneurial competencies refer to a mixture of knowledge, skills and personality required to successfully run a business with superior performance. Some of the most prominent traits possessed by successful Entrepreneurs are: Initiative: It is an inner urge in an individual to do or initiate something. Entrepreneur is an innovator who explores new ways of working to initiate and accelerate the process of economic development. He is always on the lookout for opportunities and is ready to exploit them in the best interests of the organization. Motivation Persistence: An entrepreneur is self motivated towards achievement, is never disheartened by failures and is dedicated to what he does. Commitment to efficiency: An entrepreneur is always keen to devise new methods aimed at promoting efficiency, making work easier, simpler, better and economical. Idea generation: An entrepreneur generates new ideas through vision, insight and observation and also through environmental scanning and market survey. Creativity: Creativity refers to richness of ideas and originality of thinking and ability to produce something new through imaginative skill. Innovation: Innovation means doing new things or doing things in a new way. It includes new processes of production, introduction of new products, creation of new markets, discovery of a new and better form of organization and the like that enable the organization to gain competitive advantage in the market. Introduction to Google Inc. Mission: To organize the worlds information and make it universally accessible and useful. (www.google.com) About Google Inc.: Google Inc. is a search engine, an entrepreneurial venture by Sergey Brin and Larry Page. Google, initially named Backrub, was started as a research project by Sergey Brin and Larry Page. In 1997 they registered the domain name google.com derived from the word googol, a mathematical term to representing one followed by 100 zeros. It was named so to reflect the immense volume of information that exists, and the scope of Googles mission. In 1998, it became a privately owned incorporate known as Google Inc. With use of state of the art technology and extensive research on search algorithms, Google successfully established its brand name in internet search engines. It now employs almost 20,000 employees world over with a management team which boasts of having some of the most experienced technology professionals in the industry. Google became successful because it was faster and better at finding the correct answer than other search engines at the time. Over the years Google has grown an d expanded offerings from a single service to dozens. Its dedication to its users and belief in the possibilities of the Internet remain unchanged. Products and Services offered: Online productivity software like the Gmail e-mail software, applications such as the web browser Google Chrome, social networking tools like Orkut and Google Buzz, the Picasa photo organization and editing software, Google Talk instant messaging and phone operating system like the Android mobile. Culture: Google is known for having an informal corporate culture. Google still maintains a small company feel even though it has grown a lot since its inception. Its commitment to innovation depends upon everyone feeling comfortable sharing ideas and opinions. No employee hesitates to directly pose questions to Larry or Sergey. When not at work, the employees pursue interests from wine tasting to flying Frisbee. Entrepreneurial Orientation of Google Inc. Risk taking: Embarking on new ventures like Google Green and Google Venture gives evidence that Google inc. is a risk taking firm as significant amount of resources were committed in these ventures without surety of their success. Google is the only company in the world which was bold enough to take the risky step of playing with the Companys logo by creating doodles. In 2011, Google will launch Google TV which is a combination of TV, applications, search and entire web on TV. This is a risky venture considering that it will be in direct competition to conventional TV. Innovation: Even after having successfully established a brand name, Google Inc. has continued to invest heavily in innovation and launched many new products and designs over the years. They have kept the element of imagination that transforms designs from simple to delightful alive and kept evolving products in new directions. Some of their innovative products are: Google Translate: It is the worlds largest machine translation engine having more than 50 language pairs. Google Translate mobile version can transcribe ones voice, translating the content into any other language of choice and then speaking it back to the User. Android: It is a mobile service which lets Users access information at will. Users can carry out various tasks like checking mail, online shopping etc from their mobile phones. Google Instant: It predicts Users search and shows results instantly even before typing is finished. Google Books: It allows users to manage a personal bookshelf, see what books friends are readings, share books etc. Google Chrome: It is a modern browser designed to handle complex dynamic web. Chrome was built based on three ideas: simplicity, speed and security. Its powerful JavaScript engine helps Chrome handle complex web applications at lightning speeds. It includes features designed for efficiency and ease of use. For example, one can search and navigate from the same box. It has built in features like translation, built-in malware, phishing protection and auto updates to ensure the browser is up-to-date with the latest security updates. Service consciousness: Google Inc. is committed to providing best quality of services to the Users. The company knows that time is valuable for Users and therefore it aims to provide fast, accurate and easy-to-use services. Googles search interface is offered in more than 110 languages and translation tools are available to translate web pages to address the needs of people around the globe. Competitive aggressiveness: Competition keeps Google Inc. on the toes. Google continuously invests in research technology to keep ahead of competition. Owing to cut throat competition from rivals like Microsofts Bing, Google has enhanced output potential of every internet search by introducing Google Instant which makes the search faster by almost 2 to 5 seconds. Autonomy: It refers to the independent actions taken by entrepreneurial leaders or teams to start a new venture and seeing it succeed. Google Inc. has started various new ventures like Google Org Google Green and worked hard to make them successful. Entrepreneurial traits of Googles Founders: Vision: Googles founders were very technology savvy and wanted masses world over to have access to the vast information available all over with the help of technology. They had the vision to make internet and power of search to help people use information to improve their lives and contribute to economic development. Passion: Googles founders are passionate about their business. Being one of the worlds largest research groups focused primarily on addressing search related problems, they know what they do well, and how they could do it better. Their dedication to improving search helps them apply what they have learned to new products. Creativity: From the beginning, Googles founders have been working on technology that can help improve existing ways of doing business. They have built an informal culture and a working environment where employees are encouraged to be creative and create innovative products that solve real-world problems. To motivate the employees, a Founders Award is presented to teams who create innovative products. Risk taking: Larry and Sergy saw an opportunity for search engines and took a risk by creating Google Inc. after heavily borrowing money. Opportunity seeking: They believed in the possibilities of internet and saw an opportunity in the market for search engines. Their idea was new and risky but they were determined to make it work. Even after its success they are always on the lookout for opportunities and ready to exploit them in the best interests of the organizations. They work with their teams to discover peoples actual needs, including needs they cant always articulate. Armed with that information, they create products that solve real-world problems. There was a need to be able to access information on the move, saw that as an opportunity and developed android. There was a need for Search results being faster, so developed Google instant. Small Business: Layali Al Asalah Vision: To promote fashion as a great medium to showcase the designers creativity as well as empower, teach women about business and entrepreneurial skills. (www.layalialasalah.com) About Layali Al Asalah: Layali Al Asalah which means Night of Culture is a small business entrepreneur venture in Oman started by three friends Samah al Wahaibi, Najla al Kindi and Nadia al Zakwani, It is a fashion institution which trains Omani women fashion designers to make it big in the fashion industry. It encourages Omani women interested in fashion designing to think creatively, improve their technical skills and discover the entrepreneur within them. The three friends realized that many Omani women were into fashion designing but lacked formal fashion know-how. They wanted to do something interesting and different for female fashion designers in Oman but had no formal plans of establishing any business. Samah got an opportunity to attend a seminar Breaking the Glass Ceiling in Salzburg which was about accomplishments of women from worldover. The success stories of the talented women inspired her to start a business venture of her own. Upon returning to Oman she got together with her two friends and in 2006 founded Layali Al Asalah Co. to provide formal training and education in fashion designing aimed at attracting emerging Omani women fashion designers. They started off the venture by organising a competition called When Authenticity Speaks, where the theme centred on the Omani embroidery. The competition categories included Omani outfits for women and handbag shoe designing. This competition is now an annual event. Scholarships to pursue courses in University of Milan are awarded to the winners to who then go on to create their own fashion brands. Products and Services offered: In addition to providing formal training and education, their offerings include arranging Concerts, Event Management, Fashion Shows and organizing Workshops and Exhibitions. In 2009, they created an Asalah villa, which rents space at reasonable rates to budding designers who are otherwise compelled to operate from home due to high market rental. Â  Building upon the success of Layali Al Asalah Asalah villa, they opened up a store called Layali Al Asalah Shoes. The strong selling point about their shoes is that all shoes have a strong Omani presence with glimpses of several other cultures in it. Entrepreneurial Orientation of Layali Al Asalah Innovation: Layali al Asalah is an innovative venture as there was no such fashion institution in Oman till this venture, which offered any training to Omani women in fashion designing. The competition When Authenticity Speaks also is one of a kind in Oman where themes include Omani embroideries and the designers get to show their creativity in Omani garments, handbags, shoes, etc. The winners are chosen through online voting which is also an innovative idea using latest technology. The competition is made more lucrative attractive to women by offering of Scholarships for further studies at University of Milan. The concept of Asalah villa helps budding designers promote their business, create a client base and participate in exhibitions. Layali Al Asalah Shoes churn out shoes with innovative designs. Each shoe is wrapped in Omani and various other cultures. For example authentic Omani silver jewellery is incorporated into rainbow hued shoes representing Omani culture. Annual bazaar under the name Asalah Bazaar is another innovative idea where the participants display their collections sell the products at discounted prices. Risk taking: Layali al Asalah is willing to accept business risks as is evident from their various new ventures like Layali Al Asalah Shoes Asalah villa started over the years since their establishment even though there was no surety of success. Funding for the new business ventures is a challenging task for the organisation due to limited availability of resources. Proactiveness: Layali al Asalah is an opportunity-seeking, forward-looking venture which has been proactive in introduction of new ideas like the Design competition, organisation of annual bazaar for display sale of products, etc. It has created new products like shoes with glimpses of Omani other cultures. It has stayed ahead of the competition and has been acting in anticipation of future demand of their offerings. Autonomy: Asalah villa and Layali Al Asalah Shoes were new ventures by Layali al Asalah where the founders took the necessary steps independently to ensure success. Service consciousness: The organisation is fully devoted to ensure that their services are of highest quality standard and it puts in its best for achieving these standards. The organisation believes in excellence which is reflected in everything it does. The workshops and exhibitions are held in line with the progress in world fashion industry. Scholarships to desiring candidates ensure that they can compete with the latest in fashion industry. Entrepreneurship traits of Layali Al Asalahs Founders: Risk taking: The founders were very young and inexperienced in the field of business management. Although they were highly motivated and enthusiastic, they were not familiar with the risks of the business. However, they took the risk of starting the business without worrying much about the consequences. Even after successfully establishing the organisation, they continued to venture into implementation of innovative ideas like Asalah villa and Layali Al Asalah Shoes. Self confidence: Though the founders lacked resources and knew it was a risky venture, they were determined to convert their idea into a reality and were not cowed down by difficulties as they believed in their abilities and strengths. Not only did they make the venture successful, they continued to grow it by opening more branches. Creativity: It refers to the phenomenon whereby a person or a group of persons create something new which may be a product, a solution, or an enterprise which has some kind of value for the society. The creativity of founders of Layali Al Asalah is evident from their ability to use their imagination, analytical approach and intelligence to convert their idea of fashion designing institute into a reality. They continued to explore new ideas like designing shoes with Omani jewellery and gluing Chinese embroidered silk fabric onto the shoes. The concept of Asalah Villa Bazaar to help budding fashion designers also depicts their creativity. The founders came up with I Read A Book a creative concept aimed at promoting reading of books amongst Omani people, through a fashion show with the theme of libraries, books and reading which brought to light the libraries available locally. Opportunity seekers: The 3 founders saw an opportunity for opening an organization that would encourage those interested in fashion designing to improve their technical skills and discover the entrepreneur within them. In Oman there were several shoemakers who made slippers for Omani men but hardly any for womens shoes. Hence an opportunity in shoe making market was discovered and Layali Al Asalah shoe was created. Rentals are considerably high in Oman and therefore budding entrepreneurs are compelled to limit their businesses to their homes. Capturing this as an opportunity, the founders launched Asalah villa, which rents space at reasonable rates to budding designers. Â   Conclusion The prime difference between a an entrepreneur and small business owner is that the small business owner remains contented with earning enough profits to live his life a comfortably and keep his business running, is not really interested in expanding his business and is more than likely to keep the business within the family. Another notable difference between the two is that a small business owner tends to need motivation; whereas, an entrepreneur is fuelled by ambition, drive and inspiration. Small business owners are not the ones to think out the box; whereas, entrepreneurs come up with new ideas, innovative products, as well as construct creative strategic marketing plans. In a competitive environment innovation provides the basis for sustainability of an organization. Entrepreneurs innovate and the instrument of entrepreneurship is innovation. Entrepreneurship is a creative activity and an innovative function. Innovation may be in the form of a new product or production process, opening a new market or a new form of organization. Economic growth depends on the rate of applied technical progress i.e. innovation which in turn depends on the supply of entrepreneurs in the society. Thus the entrepreneur is the agent of change in the society because he is the one who always searches for change, identifies needs, responds to them and exploits them as an opportunity and in turn generates employment opportunities for others. Upon analysis of the traits of Google Inc. Layali Al Asalah, it can be concluded that Google Inc. is an entrepreneurial firm while Layali Al Asalah is a small business with very strong entrepreneurial orientation and therefore can also be considered an entrepreneurial firm. Both the firms have similarities in certain prominent traits like risk taking, innovation, autonomy and service consciousness. Both firms had humble beginnings at a small scale and went on to grow and expand their operations. Important differences exist in the level of innovation and competitive aggressiveness. While Google Inc. is more innovative competitively aggressive, Layali Al Asalah is limited in its scope of innovation and competitive aggressiveness as it competes in a very small market compared to Google Inc. which has a global reach. Google Inc. has stronger impact on the economy due to its huge size, extensive reach to the world masses and available resources while Layali Al Asalahs impact is more at the local economy level as it addresses the needs of a smaller population of masses, is smaller in size and has limited resources. Google Inc.s business is largely dependent on innovation for growth and therefore it invests heavily in the employees thereby creating jobs all over the world further contributing to the economic development of many countries. Entrepreneurial firms like Google Inc and select small businesses with very strong entrepreneurial orientation like Layali Al Asalah contribute significantly to the strengthening of the economy by efficiently utilising resources and creating opportunities for people prevent the economy from stagnation as they continuously innovate and sustain competition. In comparison, the small businesses without any entrepreneurial orientation are unlikely to fuel the economic growth of any country. It is therefore better to have entrepreneurial firms instead of small businesses without any entrepreneurial orientation.